CHALLENGE
Founded in 1983, Warren Smith Consulting Engineers (WSce) has established a respected reputation over the past four decades of engineering excellence. However, the brand no longer reflected the innovation, capability, or momentum within the business. WSCE needed a renewed identity that honoured its legacy while appealing to the next generation of clients and engineers.
OUR APPROACH
Home by 5 was engaged to reconnect perception with reality — evolving the brand to strike a balance between credibility and modernity. We revitalised the visual and verbal identity through confident typography, vibrant industrial photography, and approachable language applied consistently across every channel — from capability statements to onboarding materials and policy documents.
THE OUTCOME
The refreshed brand now reflects WSCE’s true standing — technically credible, forward-thinking, and culturally current. It strengthens attraction for emerging engineers, reinforces trust with institutional clients, and positions the business for long-term growth.