The people
behind the work.
Unlocking opportunities, momentum, and growth. We started Home by 5 to help businesses tell their story better.
To empower leaders who know their craft but whose brand hasn’t kept pace.
We don’t sugarcoat or overcomplicate. We cut straight to what matters, so your brand works harder, wins trust faster, and frees you to focus on the business.
We stand for brands that earn clarity, build momentum, and fuel growth.
LOUISE
AUCKRAM
As the strategy and client partner, Lu makes sure
strategy turns into results. With 15+ years
in brand and marketing, she’s helped businesses of
every size grow by sharpening their positioning,
elevating customer experiences, and building
brands people trust.
ALESSIO
CENTRITTO
As the creative lead, Alessio brings over 15 years of
local and international experience turning complex
business problems into clear, creative solutions. He’s
helped brands at every scale cut through the noise,
simplify their message, and unlock growth.