- Brand name & visual identity
- Brand positioning/strategy
- Brand guidelines
- Website development
- Marketing materials
- Video & photography
Launching an innovative product.
OneUp is a new construction product that innovates traditional formwork. The company founders approached Home by 5 to work with them on their product launch.
After conducting industry research, we developed the brand name and identity. We developed the product’s brand proposition with potential purchasers before rolling out marketing material and a website.
A timelapse video of the columns being installed highlighted the product’s key selling point – critical time savings in the building process.
Expertise
- Brand name & visual identity
- Brand positioning/strategy
- Brand guidelines
- Website development
- Marketing materials
- Video & photography