Strata Plus
Year
2020
Deliverables
- Strategy
- Brand Identity
- Website Redevelopment
- Content Creation
- Salesforce Set-Up
- Responses to RFTs
- Capability Statements
A Trusted Partnership
Spanning Two Decades
Strata Plus has been a valued client of Home by 5 since even before our agency’s inception. Over the years, we have proudly supported Strata Plus with a comprehensive range of services aimed at boosting their brand engagement, industry presence, and strategic partnerships within the property sector.
We take immense pride in having played a pivotal role in shaping the image and values of this reputable company.
Rebranding for the Digital Age
Recognising that Strata Plus’s 20-year-old logo no longer accurately represented the innovative company it had become, nor was it optimised for digital platforms, we embarked on a comprehensive rebranding journey. After presenting a marketing strategy backed by sector and customer insights, Home by 5 pitched a revised logo and visual identity that seamlessly captured Strata Plus’s cutting-edge approach to business.
We then lent our design expertise to roll out the new branding across all touchpoints, including reskinning their website, refreshing marketing collaterals, revamping advertising campaigns, and updating corporate communications.
Boosting Industry Presence with Targeted Content
As specialists in the property sector, we created a strata-specific resource library for Strata Plus, covering readily searched topics based on extensive keyword research. This strategic content approach, coupled with a strong emphasis on SEO, significantly boosted Strata Plus’s Google rankings, enabling them to appear on the first page of numerous high-ranking keyword searches.
Ongoing Brand Support and Collaboration
Our ongoing relationship with Strata Plus extends beyond the rebranding and content initiatives. We continue to provide strategic support developing engaging social media content, developing an employee value proposition, and collaborating on valuable industry contributions that position Strata Plus as a thought leader in their field.
