When the topic of rebranding comes up with our clients, we often hear the same thing: “There’s no way we’re rebranding again. We’ve been there before, and it didn’t work for us.” The frustration is almost tangible, and we get it.
Rebranding that hasn’t been thought through can leave sizeable scars. Some businesses have paid a small fortune for 100+ page brand style guides filled with applications they’ll never use. Others have ended up with websites developed without the end user in mind, leading to a host of usability issues.
We’ve heard so many horror stories about businesses falling into the traps set by self-proclaimed experts and business coaches. These so-called experts are quick to offer advice but often have limited knowledge themselves. It’s a story we hear on repeat: small and medium-sized businesses, whether they are thriving or struggling, are not always aware of the kind of marketing support they actually need or why consistent branding is key to both customer acquisition and retention.
Enter the opportunists. Someone comes along and sells a rebrand or a new website as the cure-all for every business problem. There’s a perception that only by spending big bucks can a business access someone who will look at their entire operation—marketing, sales, and operations—before suggesting the most crucial areas for improvement. Instead, they’re often pushed to buy whatever service the provider offers as the ‘cure’ to their growth stall.
At Home by 5, we focus on what your business really needs. We analyse various aspects of your business and, more importantly, the relationships between them. For instance, we can’t develop a sales tool without input and feedback from your sales team. We don’t design a user experience without keeping the user at the forefront.
Working with us means you’ll be listened to, without any other agenda than making sure your brand tells a compelling story to your target audience. We strive to help your business stand out and make your customers feel more confident in choosing you over your competitors.
Ultimately, your sales and growth depend on how well your proposition is articulated and consistently laid out across all your assets, from pitch documents to social media.
So, if you or someone you know has a rebranding horror story to share, feel free to reach out. We’re here to help address all your branding and marketing needs that may have been neglected. Let’s turn those horror stories into a narrative of success.
